Toyota Motor Asia Pacific renews partnerships with dentsu Singapore and ONE Esports to bring fans ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’4 min read
lgiordani | Toyota Motor Asia Pacific renews partnerships with dentsu Singapore and ONE Esports to bring fans ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’ | 27 September 2022 – Toyota Motor Asia Pacific (TMAP) has extended its partnership with dentsu Singapore and ONE Esports, a subsidiary of Group ONE Holdings (ONE), for the third year running to present the ‘TOYOTA GAZOO Racing (TGR) GT Cup ASIA 2022’. The third edition of the competition is scheduled to take place on 9 October 2022. The competition will span across seven markets in Asia, namely Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand, and South Korea, and will feature enhanced race formats before the Global Finals of the TGR GT Cup in November 2022.
Under the continued partnership, dentsu Singapore and ONE Esports will work with TMAP to run the regional sim racing competition in “Gran Turismo 7” for Playstation. This includes video content production, such as competition highlights, player interviews, and more, as well as a series of articles covering the competition in localized languages to be published on ONE Esports’ website, oneesports.gg. The competition will be broadcasted across its digital channels, including Facebook, Twitch, and YouTube.
Prema Techinamurthi, Managing Director, dentsu Creative Singapore, commented, “It’s been three incredible years of delivering such an exhilarating e-Motorsport tournament with TMAP and ONE Esports. As lead incumbent agency for TGR GT Cup ASIA, we are grateful for the opportunity to bring our gaming and esports capabiltiies to this expanding franchise, now known for its immersive brand experience that makes motorsports more accessible and enjoyable for its growing and passionate community of younger, digital audience.”
“ONE Esports is honoured to host this iconic event for the third year, and we appreciate the partnership with TMAP over the years. We look forward to putting together yet another spectacular TGR GT Cup ASIA to grow its racing franchise,” said Carlos Alimurung, CEO of ONE Esports. “This partnership underscores our commitment to deliver a thrilling and unique esports racing experience to the growing community of passionate car enthusiasts and sim racing fans around the world.”
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About the TGR GT Cup ASIA 2022
TGR GT Cup ASIA 2022 is the regional online race, which will bring together the top gamers from each of the participating countries in Asia to pit their skills with each other.
Players will race in “Gran Turismo 7” on their PlayStation®4*1 (PS4®) or PlayStation®5*1 (PS5®) in selected Toyota GR lineup. Global qualifying races were held from May to August 2022, with the top gamers coming together in the final championship showdown in the Global Finals of TGR GT Cup 2021 in December.
Under the global vision of TOYOTA GAZOO Racing, e-Motorsport has evolved to be one of the key pillars of TGR motorsport activities and is an exclusive platform to engage with the increasing motorsport-lovers around the world.
About TOYOTA GAZOO Racing (TGR)
TOYOTA GAZOO Racing (TGR) is TOYOTA’s racing company where motorsports activities are key in the company’s pursuit in product development with feedback and learnings gained on tough racing roads under harsh environment, with an aim to make ever-better cars.
About Toyota Motor Asia Pacific
Toyota Motor Asia Pacific [TMAP] is incorporated in Singapore and is the regional corporate
headquarters and subsidiary of Toyota Motor Corporation.
TMAP leads and supports the Asia Pacific region in sales and marketing activities, service parts, accessories and customer services, thus contributing to the overall development of auto industry and the growing economies in the region.
Toyota envisions the future mobility society to bring freedom of movement to all. Moving forward, Toyota will provide a diverse range of mobility services and transportation solutions to people around the world as we transform Toyota into a mobility company.
About Dentsu International
Part of Dentsu Group, Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands – Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.
Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.
Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.
About ONE Esports
ONE Esports features the world’s biggest games, the world’s best teams, and the world’s best esports athletes. As the Home of Esports Heroes, ONE Esports unleashes esports heroes who ignite the world with hope, strength, dreams, and inspiration. ONE Esports also owns oneesports.gg, a top global esports site that reaches millions of visitors each month, and delivers to its community the latest esports news, reviews, features, how-to guides, and in-depth stories on esports athletes, teams, and fans.
For more updates on ONE Esports, please visit www.oneesports.gg, follow us on Twitter and Instagram @ONEEsports, Facebook at www.facebook.com/ONEEsports, and LinkedIn atwww.linkedin.com/company/ONEEsports/.
Carol WeeCommunications Director
Lydia YeoCommunications Manager
Senior Manager of PR & Communications
(m): +65 9226 4022
Toyota Motor Asia Pacific
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Toyota Motor Asia Pacific